Musikmesse Frankfurt '07
March 28 — 31, 2007

That's Matthias Otterbein manning the booth. He joined us again this year to help with sales, and his fluency in several languages proved very valuable at this international show.


The Frankfurt show has really come alive for us the last couple of years. We've had the same booth location for a few years now, and increasing numbers of visitors and buyers are including us in their show plans. But mostly the reason for the increased buzz is due to the artists who have contributed their talent to our show.

SONiA is a truly gifted singer and songwriter, and a thoroughly engaging performer. She played a set at our booth on each of the four days, and also did three sets on Musikmesse's Acoustic Stage. European fans are falling in love with her; on this trip, she lined up a future tour and did an interview for a cover story in a major music magazine.

I'm extremely proud that SONiA is a fiercely loyal endorser of Shubb Capos.





sonia at the booth
SONiA, our man Gary Mobley, Terry Irons (SONiA's manager)
SONiA on the Acoustic Stage. sonia

Jazz virtuoso Lulo Reinhardt is the grandnephew of Django Reinhardt, and his playing shows it. He was kind enough to stop by the booth and play for awhile.




sonia, rick, lulo
Here is a real Messe Moment.
Lulo must have just played something amazing, as Sonia and I look pretty tickled.

Saga's Tora Bora Boys also performed on the Acoustic Stage. Their traditional bluegrass sound is becoming a tradition of its own at the trade shows. Who's minding the booth, boys?


On Saturday (public day at the fair) I was chatting with Chris Middaugh at the Schertler booth, when I noticed a pretty girl proudly displaying a Shubb Capos bumper sticker.

Chris had his camera handy, and snapped this picture. We dubbed her The Shubb Girl. The aisles were very crowded, and I never did catch up to her and introduce myself. It's probably better that I didn't.


pictures and wraps from...

2010: Winter NAMM 2010 |
2009: Winter NAMM 2009 | Summer NAMM 2009 (Nashville)
2008: Winter NAMM 2008 | Musicmesse Frankfurt 2008 | Summer NAMM 2008 (Nashville)
 Winter NAMM 2007 | Musikmesse Frankfurt 2007 | Summer NAMM 2007 (Austin) | Healdsburg Guitar Festival | Music China '07 |
Winter Namm 2006 | Musikmesse Frankfurt 2006 | Summer NAMM 2006 (Austin) | Music China 2006
Winter NAMM 2005 | Summer NAMM 2005 (Indianapolis) | James Burton Guitar Festival 2005 |
2004 and earlier:
Summer NAMM 2004 (Nashville) | Summer NAMM 2003 (Nashville)  | Musikmesse Frankfurt 2003
past Winter NAMM shows |